About me
About me
About me
Hi, I’m Rafaela Aguiar.
A multidisciplinary creative with a background in design and a passion for building thoughtful digital experiences.
Hi, I’m Rafaela Aguiar.
A multidisciplinary creative with a background in design and a passion for building thoughtful digital experiences.
Hi, I’m Rafaela Aguiar.
A multidisciplinary creative with a background in design and a passion for building thoughtful digital experiences.
I love solving problems through user-centred thinking, intuitive interfaces, and meaningful interaction. My work spans UX/UI, product strategy, and creative direction, often focusing on the intersection of culture, technology, and aesthetics.
I love solving problems through user-centred thinking, intuitive interfaces, and meaningful interaction. My work spans UX/UI, product strategy, and creative direction, often focusing on the intersection of culture, technology, and aesthetics.
I love solving problems through user-centred thinking, intuitive interfaces, and meaningful interaction. My work spans UX/UI, product strategy, and creative direction, often focusing on the intersection of culture, technology, and aesthetics.
How I work
How I work
01
01
Exploring the problem space
Exploring the problem space
Exploring the problem space
This involves conducting research, speaking to users, and gathering insights to understand the full context of the issue
This involves conducting research, speaking to users, and gathering insights to understand the full context of the issue
This involves conducting research, speaking to users, and gathering insights to understand the full context of the issue
02
02
Framing the problem
Framing the problem
Framing the problem
making sense of what was uncovered during discovery — identifying patterns, narrowing the focus, and articulating a specific design challenge.
making sense of what was uncovered during discovery — identifying patterns, narrowing the focus, and articulating a specific design challenge.
making sense of what was uncovered during discovery — identifying patterns, narrowing the focus, and articulating a specific design challenge.
03
03
Ideas are developed
Ideas are developed
Ideas are developed
During this creative and iterative stage testing multiple solutions that are encouraged and learning from feedback.
During this creative and iterative stage testing multiple solutions that are encouraged and learning from feedback.
During this creative and iterative stage testing multiple solutions that are encouraged and learning from feedback.
04
04
The strongest solution is refined
The strongest solution is refined
The strongest solution is refined
The solution is finalised, and launched. This stage involves validation, detailed design, and implementation with user needs in considered.
The solution is finalised, and launched. This stage involves validation, detailed design, and implementation with user needs in considered.
The solution is finalised, and launched. This stage involves validation, detailed design, and implementation with user needs in considered.
Services
Services
I create thoughtful digital experiences through UX/UI design, journey mapping, and prototyping. With added skills in industrial design and 3D modelling, I deliver end-to-end solutions that connect form and function.
I create thoughtful digital experiences through UX/UI design, journey mapping, and prototyping. With added skills in industrial design and 3D modelling, I deliver end-to-end solutions that connect form and function.
UI/UX
UI/UX
UI/UX
Designing clean, accessible, and intuitive digital experiences with a strong emphasis on usability, visual clarity, and storytelling.
Designing clean, accessible, and intuitive digital experiences with a strong emphasis on usability, visual clarity, and storytelling.
Designing clean, accessible, and intuitive digital experiences with a strong emphasis on usability, visual clarity, and storytelling.
Journey Mapping & User Analysis
Journey Mapping & User Analysis
Journey Mapping & User Analysis
Mapping end-to-end user journeys to uncover pain points and opportunities, backed by research and behavioural insights to inform design decisions.
Mapping end-to-end user journeys to uncover pain points and opportunities, backed by research and behavioural insights to inform design decisions.
Mapping end-to-end user journeys to uncover pain points and opportunities, backed by research and behavioural insights to inform design decisions.
Product Direction
Product Direction
Product Direction
Helping shape products from concept to execution — aligning user needs with business goals through clear strategy and structured design thinking.
Helping shape products from concept to execution — aligning user needs with business goals through clear strategy and structured design thinking.
Helping shape products from concept to execution — aligning user needs with business goals through clear strategy and structured design thinking.
Prototyping
Prototyping
Prototyping
Bringing ideas to life through low- and high-fidelity prototypes, then refining them through iterative testing and feedback.
Bringing ideas to life through low- and high-fidelity prototypes, then refining them through iterative testing and feedback.
Bringing ideas to life through low- and high-fidelity prototypes, then refining them through iterative testing and feedback.
Industrial Design
Industrial Design
Industrial Design
Conceptualising and developing physical products — from sketch to prototype — with skills in SolidWorks, KeyShot, and rendering tools to bring tangible ideas to life.
Conceptualising and developing physical products — from sketch to prototype — with skills in SolidWorks, KeyShot, and rendering tools to bring tangible ideas to life.
Conceptualising and developing physical products — from sketch to prototype — with skills in SolidWorks, KeyShot, and rendering tools to bring tangible ideas to life.
Creative & Brand Strategy
Creative & Brand Strategy
Creative & Brand Strategy
Building cohesive brand experiences across touchpoints — aligning design, messaging, and interaction to create meaningful connections.
Building cohesive brand experiences across touchpoints — aligning design, messaging, and interaction to create meaningful connections.
Building cohesive brand experiences across touchpoints — aligning design, messaging, and interaction to create meaningful connections.
Contact
About
Work
Outlook
Contact
About
Work
Outlook